 The secrets of dealing with the media can be unlocked:
- on a one-to-one basis
- in small groups
- in large gatherings
At conferences demonstration interviews are recorded, played back and critiqued so
everyone learns by watching and reviewing.
 Courses can be tailored to fit your specific needs – over a few hours or a day or two.
Michael Dodd Media works with a network of broadcasters and communication specialists. On larger courses extra trainers can be brought in to give participants more individual tuition and ensure your organization gets exactly what it needs.
These are some of the most popular programmes which can be formulated to fit your requirements and your budget.
Testimonials
"Michael's unique, practical style of masterclass is not only fun and highly regarded by all who have attended, but furthermore has helped us to realise genuine, measurable benefits following his support." Brian Underwood, Head of Corporate Marketing, UK Trade and Investment.
"Every single point discussed was a golden nugget! It was a day incredibly well spent. My confidence is massively improved." - Simon Albert, Director, Charity Challenge
"Straight talking, direct and extremely engaging. A must for any Chief Executive Officer." - Dominic Jones, CEO, Business Design Centre
"Michael made what can be a nerve wracking experience less daunting and actually showed how positive it can be." John Pallister, Joint Managing Director and Owner, Cumbrian Homes Ltd.
"Michael opened my eyes to the way to have a successful interview with the media, and he did it in a way that was fun." Gary Thornton, Director, SC Dynamics.
"I would never have done a TV interview. In the right circumstances I would do an interview now." Alan Wilson, Managing Director, L and W Wilson.
"A very valuable day with lots of practical exercises. Helped us to get our messages across effectively." Professor Dame Joan Higgins, Chair of the NHS Litigation Authority.
Dealing With The Media
One-to-one or with groups of up to ten. This course explains the fundamentals of what drives the media agenda and how to capitalise on it. It can deal with radio, television, newspapers, magazines and on-line – depending on client requirements.
Participants do practice interviews that are played back and critiqued. In smaller groups interviews can be repeated until performances sparkle.
Boosting Your Profile
Learn how to get your message across by writing effective news releases in a way that the media will want to run them.
This course shows how to think as journalists do so you can better understand your media targets. It covers how to deal with press inquiries over the phone and conduct press conferences get your message over when you have a high impact announcement.
Maximising Your Media Impact
This is an advanced course for upgrading the performance of those who have already had some media training or who have considerable experience at being interviewed.
The course deals with damage limitation in crisis situations and highly charged encounters such as doorstep interviews, TV debates and Jeremy Paxman-style interrogations.
Media Skills On The Big Stage
This is a pioneering way of improving the media skills of large numbers of people at a time. It involves a snappy and highly interactive presentation for an audience of anywhere between ten and a thousand. It’s ideal for enlivening conferences or away days.
The presentation includes demonstration interviews with a few volunteers so that everyone can learn the lessons together. If this is too daunting then actors can be booked to demonstrate bad and good practice.
more details...
Media Testing Your Plans
The media training process doesn't just improve your presentation skills. It can also be used to test out your organisation's plans and polices.
By being subjected to the white heat of journalistic scrutiny, participants can determine what will play well in the media and what won't.
For example a company's plan to deal with a crisis can be tested under media fire - and improved accordingly. Or the launch of a new product or policy can be media tested to see where media scrutiny will concentrate - and what needs to be done to improve it before it's launched.
You can feel much happier unveiling a new plan if you know in advance that it's been subjected to a media-style "blowtorch on the belly".
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